Meet the new ride ...

There was only one thing to do with the new, one-of-a-kind Western Star designed by fans of the iconic truck maker, and that was to present it to OOIDA to use as the Association's new tour truck.

Western Star's Guy Lemieux presents the ceremonial key
to OOIDA Executive VicePresident Todd Spencer, and
OOIDA tour truck driver Jon Osburn.
Photo by David Tanner, Land Line Magazine

Decked out in a retro red-white-and-blue paint scheme, OOIDA's new tour truck will be hard to miss when it makes the rounds at truck stops and events around the country.

Western Star Marketing Segment Manager Guy Lemieux handed off the keys to OOIDA Executive Vice President Todd Spencer and Spirit of the American Trucker driver Jon Osburn on Friday morning at the Western Star exhibit at the Mid-America Trucking Show.

Western Star's "Design Our Star Project" was a unique interactive concept because the fans called the shots on social media for what the truck would look like. Hint: It's got the biggest of everything available from the engine to the sleeper.

Jon will certainly be riding in style for the next two years. Keep an eye on the tour schedule in Land Line Magazine and on the Web and make sure you stop and see this truck in all its glory. Click here to watch a video of the presentation.

Trucking Moves America Forward ... indeed it does

What does the word “movement” mean to you? Action, process? Take me -- a cause-oriented '60s kid and a longtime employee of OOIDA, an organization that is all about fighting for the rights of professional trucker. I guess I am somebody who can’t resist the launch of a big “movement.”

Today at MATS, a group representing people from every corner of the trucking industry got together and launched an industry-wide movement to shape a positive image of trucking. And it’s going to be done by telling the story of the people who make trucking possible.

Among the speakers were OOIDA Executive Vice President Todd Spencer, President of Jet Express Kevin Burch, driver Allen Boyd and technician Herschel Evans.

In the words of OOIDA Executive Vice President Todd Spencer, “we’ve got a story to tell.” And in my words -- it needs to be one that is shouted from the mountaintops. Because legislators and regulators need to keep hearing about the “essentiality” of truckers. Without them, the nation’s economy will hit the skids. That message seems to keep on getting ignored.

OOIDA Executive VP Todd Spencer
Photo by Suzanne Stempinski

Spencer said truckers are the most important people in the trucking industry. The job they do “moves the nation.”

“And the trucking industry needs to see it,” said Spencer at a press conference today in Louisville. “If we cannot see it, the public won’t either.”

The movement is called Trucking Moves America Forward – or TMAF if you must have an acronym. It brings all sectors of the trucking industry together in a positive movement that intends to do some serious steam-rollin’ in order to engage policymakers, industry professionals and the public.

Kevin Burch, president of Jet Express, cited a statistic I have not heard updated for a while but I jotted down. Did you know that 1 in 16 people in the U.S. are employed by the trucking industry? That doesn’t necessarily mean they are behind the wheel, but – 1 in 16? That’s impressive. Why can't this industry get the proper respect?

Plenty of people in the industry are on board with this one. Along with ACT 1, an initial founding member of the movement, other supporters include OOIDA, ATA, Allison Transmission, Bendix, Bridgestone, Cummins Inc., Daimler Trucks North America, Dana, Detroit and Eaton. Lots of familiar names. Here’s more: GE Capital, Goodyear, Great West Casualty, Hahn Transportation, Hendrickson, J.J. Keller, Jet Express Inc., Kenworth, Longistics, Love’s, Mack Trucks, Meritor, Michelin, Motor Carrier Service Inc., Old Dominion, Omnitracs, Pegasus, Peterbilt, Randall Reilly, Tennant Truck Lines, Tennessee Express, Trans Tech, TCA, Volvo and TRW.

You're going to hear more about Trucking Moves America Forward in the future. For now, check it out at www.TruckingMovesAmerica.com or follow it on Facebook (Trucking Moves America Forward) or Twitter at @TruckingFWD.

Somebody has to do this.